Are tradeshows and exhibitions a thing of the past?
Having worked very closely with CEOs and business leaders, I know only too well of the criticism and bad rep…
How to get more bang for your buck with your marketing budget
In the world of marketing, budget is watched very, very closely. More often than not it’s considered a luxury and…
What does a marketing consultant do?
Marketing should be considered as an integral part of the business. Marketing is an essential aspect of any company regardless…
Know Your Audience: understanding your target market
Knowing your audience is a critical element in any successful marketing strategy. Whether you are developing a new product or…
Thought Leadership – what is it and why is it important?
In today’s fast-paced business world, staying ahead of the curve and establishing yourself as a thought leader in your industry…
Where to start – 6 steps for creating a marketing plan
For businesses without marketing support, getting started can be a daunting prospect, not to mention costly. Marketing is a crucial…