B2B & B2C MARKETING aND COMMS STRATEGY CONSULTANT

Health, Charity + Tech Marketing Consultancy

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Drive Growth.

Bespoke and tailored approach to understanding your audiences, accelerate lead generation and build lasting growth.

Build your Brand.

Elevate your brand and build awareness – stand out from the crowd and make yourself heard.

Creative Solutions.

Providing creative campaign solutions that will ensure engagement and deliver lasting results.

Services

SERVICES FOR CLIENTS

Content Strategy & Writing

Creating a targeted, tailored Content Strategy & Plan which consists of compelling, professional copy that brings a business to life.

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Marketing Strategy & Leadership

Creating and implementing comprehensive strategies to help you deliver results. Working with Senior Management to provide guidance and expertise.

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Marketing Audit & Plan

An in-depth review of all online and offline marketing activities and collaterals. A detailed Marketing Activity Plan with recommendation and improvements to deliver results.

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Events & Exhibitions

Providing expert event management support for in-person or online events, webinars and tradeshow exhibitions. Ensuring you benefit from optimal return.

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Search Engine Optimisation

Search Engine Optimisation working with you to understand your keywords and terms. Supporting you to improve your website (including copy, build and back-end) so that people can find you.

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Social Media

Social Media support which includes: content creation, post writing, scheduling and general social media management. Enabling optimal social media growth and engagement.

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About

over 20 years’ experience in marketing, comms & engagement

Hello I’m Gemma (and Poppy the pooch)

The face behind Aurora. Committed, driven and creative.

Experience

Longstanding history, knowledge and experience in providing Marketing Strategy in health tech, software, healthcare, charity and more.

Marketing Projects

Working on marketing campaigns and projects of all shapes and sizes.

Who Am I?

Expert B2B Marketing & Communications Consultant helping companies to understand their audiences, messaging and approach. Developing strategies and plans that work for you and your unique business or organisation.

My Vision

Providing outsourced support with an in-house feel. Bespoke and tailored strategies to elevate your brand awareness and accelerate lead generation and growth. Without long contracts and minimum budgets.

My Mission

To deliver lasting results for your campaign, brand and business.

Testimonials

FEEDBACK PREVIOUS WORK

Gemma was instrumental in setting up a whole marketing department at our company, and her efforts led to the development of a comprehensive marketing strategy aimed to position our brand as a leader in the speech technology industry and strongly focused to generate an ambitious plan of inbound marketing lead generation. She demonstrated exceptional leadership and contributed significantly to transform our organisation.

Jordi Torres

COO

Gemma has been fundamental in creating a Marketing and Sales Strategy for our organisation. She has delivered an exceptional Marketing Activity Plan and supported us with Content Creation and Digital Strategy. She’s experienced and knowledgeable and very hardworking.
I’d highly recommend her to any company looking to elevate their brand.

Mike Heseltine

Commercial Director

A pleasure to work with and will definitely be looking to rehire for future projects. Gemma is highly knowledgeable in the health tech space. I’ve been lucky enough to have worked with Gemma for a number of years and have rehired her as a consultant.

If you’re looking to grow – she’s someone you want on your team!

Henry Gallagher

Managing Director – UK & IE

Gemma is simply one of the nicest, honest, super talented professionals I have ever had the pleasure to work with.

Such a talent and a beautiful person not to mention the fact she is a brilliant leader and marketeer! Simply the best!

Simon Richards

SVP of Sales

Latest News

CHECK OUT SOME OF tHE LATEST NEWS

  • Are tradeshows and exhibitions a thing of the past?

    Are tradeshows and exhibitions a thing of the past?

    Having worked very closely with CEOs and business leaders, I know only too well of the criticism and bad rep events and exhibitions can be on the receiving end of. They can be perceived as having a costly initial outlay, there’s a host of paperwork and logistical arrangements to sort and the charge for an…

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  • How to get more bang for your buck with your marketing budget

    How to get more bang for your buck with your marketing budget

    In the world of marketing, budget is watched very, very closely. More often than not it’s considered a luxury and an expense a business can do without. In reality, for businesses to succeed and thrive in today’s competitive landscape, marketing is essential in attracting, engaging and retaining audiences and achieving goals. Many businesses face the…

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  • What does a marketing consultant do?

    What does a marketing consultant do?

    Marketing should be considered as an integral part of the business. Marketing is an essential aspect of any company regardless of the industry or size. Businesses often look to marketing consultants for support and guidance to provide effective marketing strategies and achieve their goals. In this blog post, we’ll delve into what a marketing consultant…

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