Are tradeshows and exhibitions a thing of the past?
Having worked very closely with CEOs and business leaders, I know only too well of the criticism and bad rep events and exhibitions…
Category: Blog
How to get more bang for your buck with your marketing budget
In the world of marketing, budget is watched very, very closely. More often than not it’s considered a luxury and an expense a…
What does a marketing consultant do?
Marketing should be considered as an integral part of the business. Marketing is an essential aspect of any company regardless of the industry…
Know Your Audience: understanding your target market
Knowing your audience is a critical element in any successful marketing strategy. Whether you are developing a new product or promoting an existing…
Thought Leadership – what is it and why is it important?
In today’s fast-paced business world, staying ahead of the curve and establishing yourself as a thought leader in your industry is more important…
Where to start – 6 steps for creating a marketing plan
For businesses without marketing support, getting started can be a daunting prospect, not to mention costly. Marketing is a crucial aspect of any…
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